Uncovering the gaps [What is this project?]
Mitre 10 has engaged Launchpad App Development to investigate the current state of their trade services process, identify areas for improvement and capture the mindset of their existing customer base.
The study took place between April-May 2021 and delivered key findings, personas, empathy maps, jobs to be done, a current state blueprint to map out the pain points and opportunities within the existing Mitre 10 customer experience.
[Project Why?] [Why client came to us?]
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Research Method
A variety of qualitative research methodologies were employed to assess the current state of the Mitre 10 & Bunnings customer experience, in addition to understanding the key drivers and expectations of customers.
Our qualitative research brought more clarity on the actions Mitre 10 had to take.
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Understanding employees & team members
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Identifying customer pain points
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Insights for efficiency and results
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[Clients comments] [Research Outcomes]
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