Sr Growth Marketer

Full time

The Senior Growth Marketer plays a pivotal role in steering the organization's growth trajectory through strategic data analysis and insights. Situated at the intersection of technology and business, this role delves into complex data sets to unearth opportunities for expansion and enhancement. Collaborating with cross-functional teams, the Senior Growth Marketer crafts data-driven growth strategies, optimises user engagement, and contributes to product development. With a keen eye on market trends and user behaviour, this role is instrumental in fostering informed decision-making and driving the organization's success in a competitive landscape.

Your responsibilities:

  • Utilise the MoEngage platform to analyse user data and understand user behavior to identify growth opportunities and optimization areas.
  • Develop and implement data-driven marketing campaigns to improve user engagement, retention, and conversion rates.
  • Collaborate with cross-functional teams, including marketing, product, and engineering, to align growth initiatives with business objectives.
  • Conduct in-depth data analysis, generate actionable insights, and provide recommendations to improve marketing strategies and campaign performance.
  • Collaborate with the data engineering team to ensure proper data collection, integration, and quality assurance for accurate analysis and reporting.
  • Develop and maintain a robust A/B testing framework to continuously optimize marketing campaigns and drive conversion rates.
  • Conduct competitor analysis and benchmarking to identify industry trends and best practices for growth marketing strategies.
  • Provide guidance and mentorship to junior team members, assisting in their professional development and growth.
  • Act as a subject matter expert on MoEngage platform capabilities, keeping up with updates and new features, and providing training to internal teams as needed.
  • Work closely with the product team to provide insights on user behavior and preferences, contributing to product roadmap decisions.
  • Collaborate with third-party vendors, agencies, and partners to enhance data-driven marketing capabilities and explore new growth opportunities.
  • Lead the development and implementation of advanced analytics methodologies, such as predictive modeling or machine learning, to optimize user segmentation and personalization efforts.
  • Engage in cross-functional projects and initiatives related to growth and user analytics, bringing a data-driven perspective to decision-making processes.
  • Monitor key performance metrics, track campaign effectiveness, and report on growth experiments and initiatives.
  • Stay updated on industry trends, emerging technologies, and best practices related to growth marketing and user analytics.

The must-have shortlist:

  • Minimum of 3 years of experience in growth analytics, preferably in the technology or digital marketing industry.
  • Expertise in working with the MoEngage platform, including setting up campaigns, creating segments, and analyzing user data.
  • Strong analytical skills, with a proven ability to leverage data to drive insights and inform decision-making.
  • Proficient in data visualization and reporting tools (e.g., Google Analytics, Mixpanel etc).
  • Skills in copywriting, media buying and SEO would be advantageous
  • Experience in developing and executing data-driven marketing campaigns to drive user acquisition, engagement, and retention.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently and remotely, demonstrating self-motivation and discipline.
  • Strong problem-solving skills and attention to detail.

Benefits @ Launchpad
Some of the reasons why Launchpad is a certified Great Place to Work:

  • Flexible working: Want to work from the beach? We don’t mind! Work from wherever you want.
  • Kit Kat Days: What's that you ask? We work a 9 day fortnight.
  • Slice of the pie: Everyone at Launchpad shares in the growth and success of the company.
  • Get a slice of the action: Get paid your wage plus get a share in the profits the business makes.
  • Leading software & tools: We provide our team with the best-in-class software packages and tools.
  • Social enterprise programs: Work on projects that support your community and the environment.
  • Build awesome stuff: We think our projects are pretty awesome... and we’re sure you will too.

Are you ready to make an impact? If so, get in touch, we’d love to chat! Applications without a cover letter will not be considered.

Equal opportunity employer
Research shows that women and other marginalised groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? We want to hear from you! We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life. We hire based on talent, and we’re proud of our global perspective.

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