Improving kids health outcomes with a LEGO® focused fitness app.
World First LEGO Based Fitness Program
BrickFit is on a mission to establish active habits in children by encouraging physical activity through the epic creativity of LEGO® based rewards.
GET MOVING. GET PLAYING. GET BUILDING.
Childhood obesity and inactivity is a growing issue and today’s children are at risk of being the most sedentary in history. Children who are more active have better physical and mental health, sleep better and are higher performers at school.
Recognising this, BrickFit founder and the worlds first LEGO® Certified Professional Ryan ‘The Brickman’ McNaught set out to rewrite this trend by creating the first LEGO® based fitness program using his weapon of choice - LEGO® bricks.
A new way to play
Best in Show
At the global W3 Awards 2022, BrickFit took out the prestigious Best in Show award, going toe-to-toe with heavyweight competition from the likes of Marvel, Disney and Hungry Jacks.
BrickFit on the News
BrickFit rewards a healthy lifestyle and exercise with unique LEGO® collectibles and exclusive content from The Brickman.
See Ryan ‘The Brickman’ McNaught introduce BrickFit on national television.
How BrickFit Works
How BrickFit Works
BrickFit measures fitness activity and sleep from a Garmin device or Apple Health and counts toward over 180+ activity challenges.
When challenges are completed, LEGO® build instructions are unlocked for the child to build.
Backed by Science
The BrickFit fitness program was developed with the Deakin University Institute for Physical Activity and Nutrition.
Proven to get kids more active!
Before launching to the public, BrickFit was put through it’s paces with a pilot program conducted in collaboration with Launchpad and Deakin University to validate its effectiveness. 50 lucky kids (and their families) in Melbourne, Australia, put the BrickFit app and their fitness to the test.
Over 4 Million steps and 1,600+ fitness band syncs were recorded and 1,000+ LEGO® models proudly earnt and built during the 4 week program.
Key Project Outcomes
- Successful capital raise to fund expansion
- Worked with leading Australian University
- Integrated with hardware (fitness wearable)
- Achieved a complex architecture with a simple UX
- Real world outcomes, helping young people get more active
- Qantas Rewards Store & Catch of the Day distribution